The Importance of Forecasting

How to Become a Paraprofessional

How to Become a Paraprofessional When you think of a classroom, you may think of one teacher at the head of the class, working with a group of students. What you may not consider is that many classrooms have another adult there, helping students learn- a paraprofessional, or teaching assistant.What Does a Paraprofessional Educator Do?Paraprofessionals are an essential part of the education system- think of them as classroom all-stars. They may work closely with teachers on general classroom lessons or tasks, or work one-on-one with students who have special needs or disabilities. Paraprofessionals can be found in elementary schools, secondary schools, or daycare facilities. Their tasks may include:Assisting teachers with lessons or classroom activitiesAssisting teachers with paperworkHelping teachers with lesson planningPreparing classroom equipment or technologyWorking with students who need individualized attention in the classroomSupplementing classroom lessons with additional guidance or activitiesTutoring stude nts who need extra helpMonitoring student behavior both in the classroom and at school activitiesAssisting students who have special physical needs (lifting, feeding, moving)Processing homeworkTaking classroom attendanceParaprofessionals may also choose to specialize. For example, some paraprofessionals work in school libraries/media centers. Some are assigned to specific classrooms. Some work exclusively with special education students. Paraprofessionals can be found in all types of schools, plus childcare facilities as well.What Skills Do Paraprofessional Educators Have?Paraprofessional educators need many of the same skill sets that any teacher would need, given that they work directly with students in an educational setting. These are some of the most crucial skills you’d need to have as a paraprofessional:They Like KIdsThis may seem like a no-brainer, but if you don’t like kids, or have trouble relating to them, this would be a very challenging career path. Patien ce is a major asset for anyone working with students.Theyre Team PlayersParaprofessionals are part of a squad of teachers, administrators, and support staff who help educate students. Knowing how to work as part of a team to maintain students’ best interests is essential.Theyre Great CommunicatorsParaprofessionals may be called upon to teach new concepts to kids, or translate information so that a student can learn and understand. Paraprofessionals may also be in the position of having to interpret what a student is trying to say, so listening skills are key as well. Because paraprofessionals will need to communicate with students, teachers, administrators, and possibly parents/guardians, the ability to communicate clearly and articulately is a major part of the job.Theyre OrganizedIf you’ve ever been in a classroom, you may have noticed that good organization can be the difference between a calm learning environment and chaos that distracts everyone from the tasks at hand. As a paraprofessional, you should have a good sense of organization when it comes to recordkeeping and classroom behavior.Theyre Good TeachersParaprofessionals are often assistants and helpers, but they are also educators. As an educator, you should have the ability to teach information to students of varying abilities and learning styles.What Education Do Paraprofessionals Need?Paraprofessionals can usually get started in the field without a four-year college degree, but it helps to have completed some college courses or an Associate’s degree, particularly in Education.Each state and school district has its own rules for paraprofessional certification, so you should see what your state requires. However, many require that paraprofessionals complete an aptitude test (like ETS’s ParaPro exam) to certify that these educators meet a minimum standard.How Much Do Paraprofessionals Get Paid?According to the U.S. Bureau of Labor Statistics, paraprofessionals earn a medi an salary of $25,410 per year. This can vary according to location, and paraprofessionals who are multilingual, or who specialize in areas like special needs or special education, can earn more as well.What’s the Outlook for Paraprofessionals?While education changes constantly, some parts of it never do- there will always be a need for qualified teaching professionals to assist in classrooms and work with students. The U.S. Bureau of Labor Statistics predicts that the field will grow by about 6% by 2024- about the average for all occupations.Becoming a paraprofessional is a great option if you’re just figuring out whether you want to work in education in the long term, or if you know you want to be an educator but just aren’t ready to complete the education and certification required of teachers. Being an educator is one of the most challenging and rewarding paths you can choose, and if you think it just might be your calling, becoming a paraprofessional could b e your ideal first step.

EDIT FILE 4 (MICROFINANCE WOMEN'S EMPOWERMENT) Essay

EDIT FILE 4 (MICROFINANCE WOMEN'S EMPOWERMENT) - Essay Example ability to participate in the decisions that affect their lives at a personal level, which reflects the ‘power to’ that emerges from the concept of empowerment1. (Would it be fitting in the context of Saudi to include the collective level as well (I feel that it could be too big a stretch and ideological. What do you think?) b) women’s personal empowerment in both rural and urban areas in the kingdom. This concept of empowerment is an overarching theme that occurs on many levels: 1) In a general sense, whether women clients have become economically and socially empowered due to the support extended by the micro-finance organization. 2) More specifically, I plan to explore and assess the implications of having access to micro-finance on (control over resources, mobility, decision-making, bargaining power in the household) and socio-economic empowerment (self-confidence, self-esteem) of women clients. To highlight both the positive and negative aspects of micro-finance in the context of Saudi Arabia. A positive aspect, for example, would be for the women to become self-reliant or to have the ability to make major decisions about investments relating to their children’s future. Where as negative aspects could mean that the women would have to work longer hours or suffer an increase in domestic violence, etc. Examine how effective micro-finance can be in tackling the issue of high unemployment rates for women in Saudi. So to investigate whether micro-finance is one of the best solutions? If yes/no, then why? To study the characteristics of BRJ micro-finance beneficiaries by using their demographic and micro-finance profile (age, literacy, family size and type, occupation, loan size, enterprise, income, consumption, savings, etc.), and analyze how micro-finance services has impacted the well-being (investment in children education, health status, and nutritional intake) of the client’s family. This, I believe, is necessary in creating a case for

Budget Support to SME for Malaysian budget 2013 Article

Budget Support to SME for Malaysian budget 2013 - Article Example Moreover, SMEs are also differentiated on the ground of turnover or total balance sheet amount over a certain period of time (European Commission, â€Å"Small and Medium-Sized Enterprises (SMEs)†). The role of SMEs currently played within the context of a developing nation can be well-explained with the illustration of Malaysian economy. In the current day context of Malay economy, SMEs play important functions in order to develop the industrial sectors. Furthermore, SMEs are considered as significant contributors for the development of the Malaysian economy (Radam, Abu and Abdullah, â€Å"Technical Efficiency of Small and Medium Enterprise in Malaysia: A Stochastic Frontier Production Model†). In Malaysia, SMEs are identified in accordance with activities performed, the size of the enterprises along with the extent of turnover attained by these entities over a certain period (Saleh and Ndubisi, â€Å"An Evaluation of SME Development in Malaysia†). Malay SMEs are defined into two categories, i.e. (1) manufacturing services and agro-based industries and (2) service, primary agriculture as well as Information and Communication Technology (ICT) based on their annual turnovers and their total worker population. SMEs in the manufacturing services and agro-based industries segments operate with the manpower of around 150 employees on a full time basis. Additionally, the annual turnover of these enterprises accounts to around RM 25 million (Saleh and Ndubisi, â€Å"An Evaluation of SME Development in Malaysia†). On the other hand, SMEs of the service, primary agriculture as well as Information and Communication Technology (ICT) sectors employ around 50 workers on a full time basis, while, the annual turnover of these enterprises are accounted to be around RM5 million (Saleh and Ndubisi, â€Å"An Evaluation of SME Development in Malaysia†). Contextually,

Conference and Events Management Reflective report on log book entries Essay

Conference and Events Management Reflective report on log book entries - Essay Example Customer satisfaction is the key element in terms of event or conference management organizations. Restaurants and hotels can achieve huge success by satisfying the customers need with quality customer services. The organization has successfully implemented the customer relationship management process in the organization. After evaluating and analyzing all the issues and actions, it can state that effective customer satisfaction and high organizational ethics can make an organization successful within a hospitality industry. Introduction A logbook is a kind of book that helps to record the readings of an event. This is a reflective report of the conference and event management logbook entries. The logbook contains the records of several conferences and events in an event management organization. There are several elements those need to implement in order to make the conference or event successful. A logbook is necessary in event management activities. By the help of logbook, an emplo yee or a manger in an event management company can understand the significance of the procedures or strategies in previous events. Moreover, it helps to evaluate and analyze the action plans of several events. This evaluation and analysis help the managers or the employees to undertake better strategies for the future events and conferences. ... Moreover, the manager was informed about this booking in order to do the double check with the guests. After this, the booking of those persons got confirmed. On 3rd September, a guest from the office came to see the arrangement for the official party. He was shown and explained about the sections of the restaurant. After observing every section of the restaurant, the guest has decided that, they will sit in the section number 3 for the 5th September’s party. Finally the day comes. The employee has the shift till 3 pm. Therefore, the manager had asked the employee to make required arrangement and set up tables for 24 people before 3 pm. The employee has arranged another birthday party on 10th September. It was all about arranging a buffet for 35 guests. The employee had monitored and controlled every single aspect acting as the host of the party. The party has got a successful outcome. The guests had given positive feedback in terms of services and arrangements. The guests wer e satisfied by the customer service. The employee had arranged another birthday party on 19th October. It was a party of 28 people. A lady was celebrating her husband’s 30th birthday. Two other employees had co-operated him to arrange and monitor the party. The employee had to take care of the birthday cake. The lady wanted to serve it before the desert round. On the same day, the manager had asked the employee to check each and every aspect of the restaurant. The health officer had wanted to check the facilities of the restaurants on the health related issues. However, the employee had received a feedback on 20th October about the service and arrangement of the previous night’s birthday party. Analysis of the Results After evaluating

A Pesticide Pollution Report Environmental Sciences Essay

A Pesticide Pollution Report Environmental Sciences Essay From the term pesticides are a molecules chemical substance or a mixture of molecules chemical substances or other agents that control or destroy any organisms that are considered as a pest. Pesticides are used to increase the protection of food and fibre and to promote public health. There are many types and producer of pesticide, but the pesticide that kills insects is called insecticide and one that kill plants like weeds called an herbicide may other life forms pesticide called fumigants and the ones that kill fungi grow on plants and some ties animals called fungicides. Pest infestations have been problem to humans for as many thousands of years as human have practiced agriculture. For long period pests, flies, rats, lice and many other insects threatened human health. For thousands of years people looked for means to rid their crops of the insects eating them, the weeds chocking them or the fungi are making them uneatable. Therefore people began to use sulphur, a chemical product still in use by organic gardeners, as a pesticide thousands of years ago. Extracts of chrysanthemum flowers containing pyrethrum have been used for nearly as long, and tobacco extract containing nicotine have been used for hundreds of years. Starting in the 1800s, chemical pesticides containing arsenic, mercury, lead, and copper came in to widespread use. An elderly man wrote a letter to a periodical in 1989 describing his grandmothers 1920s gardening chemical; in addition to her occasional use of the highly toxic gas hydrogen cyanide as a fumigant she use Paris green ( copper arsenate), lead arsenate and nicotine sulphate to control garden pest. In the first half of this century has given the widespread use of metal pesticide. The first household hazardous waste roundup that Massachusetts carried out in the 1980s, recovered tree tons of arsenic in chemical that had been sitting in sheds and barns for many years. In large amounts, sulphate and cooper only partially controlled pests. Therefore it is not surprising when the very effective synthetic insecticide dichlorodiphenyltrichloroethane (DDT) was introduced in 1942 it was quickly embraced. DDT was mortal to many insects. It killed the mosquitoes and flies that spread disease, the insect infesting crops, and other insect such as body lice. It was considered a tremendous contribution to public health, and the discoverer of its insecticidal activity received a Noble Prize in medicine in 1948. Many other synthetic chemical pesticides were quickly developed and saw widespread use. In 1940s, the ability of insects to mutate and become resistant to pesticide was observed; however, most pesticides remained widly effective and the phenomenon of resistance cause little concern. DDT and similar organochlorine pesticides showed relatively low acute toxicity to human and were not absorbed through the skin. Possible chronic toxicity was little considered. The result was wide and often indiscriminate use of pesticide. It was not until the early 1960s that Rachel Carsons famous book Silent spring forced Americans to see the darker face of DDT and other pesticides. Since the dark face of pesticides discovered it become to be as death sentence of the world and started to be regulated to minim of use and more carful of the way to be use by label it and advertising of the instructed of use by many of the world governments up to our days. Pesticide use in EU and UK The European commission (EC) together with a proposal for a framework directive adopted in 2006 the thematic strategy on the sustainable use of pesticides, and they aim to fill all the gaps for the current legislative regarding the level of use for pesticides in EU by setting up some of minimums rules for the use of pesticide in the community to reduce the risks of the pesticides affect on the human health and the environmental. Therefore the EC directive laws which are: Set residue limits for certain pesticides. Prohibit the placing on the market of certain plant protective products. In UK most peoples use pesticides for different purposes, but UK still have control over what comes on to the market , the MRLs and them monitoring. Common sense suggests that the best way to prevent problems is to stop them at source. That means preventing the wrong kind of products getting to market and being used. Clearly, this admirable public health principle has gone a little awry over pesticides. But the European commission is aware of this and Brussels is increasingly the location of some fairly bitter arguments about pesticides product. Pesticide and their application There are many applications for pesticide usages, Pesticides in Agriculture. The use of pesticides enhance the crops to grow at time and in places where could not otherwise be grown. Fruits and vegetables are on market year round not only because they cant be transported long distance from warmer climates, but because pesticides makes it Lets see how pesticide use in Agriculture as the use of makes it possible to grow them over longer growing season and in a greater number of locations. For example without fungicides, certain crops could not grow in locals or in seasons when fungi grow prolifically. The health advantages of fresh fruit and vegetable availability year round and their lowered cost make up for any human health risk posed by pesticides. Another public health benefit is reducing growth of fungi on treated crops, fungi which can produce very toxic chemicals. Pesticides make monoculture possible, which is a large tract of land, can be devoted to only one crop, for example, wheat, cotton, soybeans, or corn, season after season at one location. Without chemicals, the pests that attack a monoculture crop would build up until the crop could no longer be grown at that location. Pesticides also make it possible to store food product for long periods. After harvest, grain is fumigated to kill the insects and diseases causing organism infesting it. These organisms could otherwise multiply during the storage, destroying part or all of the grain. For similar reasons crops are fumigated before being transported long distance to market. Pesticides are also used to control the vector that spread disease, such as mosquitoes, flies, ticks, and rats. Disinfectants germicides are uses to kill microorganisms that live outside the body. Regulated as pesticides by EPA, disinfectants have been used since 1867, when Lister began using phenol to disinfect operating rooms. Chemical related to phenol are still widely in use for disinfectants. The active infect ants use in home and industries are chlorine containing compounds such as sodium hypochlorite, household bleach. For the antibiotics that benne used to kill microorganisms in human and animals are regulated by the US FDA, not EPA 20 Mode of action It is very important to understand how pesticides mechanism to deal and study the harmful side effects of them and very necessary to pests targeted system function. It is also helpful to understand how animal and humans systems roles or functions to see the similarities and differences between humans and pests to have better control. Another reason it is important to understand the mode of actions of the pesticides we use is to avert the development of pesticide ability and the aim that pests try to achieve. The pesticides with the same mode of achievement action provide to this problem by killing the easily affected pests and leaving only those with conflict to the entire category of pesticides that work through identical mechanisms. Growth of pest conflict can be avoid or deferred by turning pest chemical rule that effort throughout dissimilar mode of achievement Insecticides and miticides in general target the nervous system, expansion and improvement, or energy production of the pest. Pesticides can also cause danger to workforce for the period of production, transportation, or at some stage in and after use. Bystander may also be affected at time, for example walker using public and civil rights of way on nearby land or families whose homes are close by harvest spraying actions. One of the most important hazards of pesticide use is to farm workers and gardeners. A recent advanced study by the Harvard School of Public Health discovered a 70% raise in the risk of developing Parkinsons infection for people expose to constant small level of pesticides. Organchlorine pesticide DDT acts on nerve membranes to prevent normal conduction of nervous impulse. Organophosphate insecticides inhabit the action of the enzymes that breaks down the neurotransmitter acetylcholine; as acetylcholine leaves build up, the results are uncontrolled firing of nerves. Campmate insecticides exert toxicity in a similar manner, but the toxic effect are shorter lived. There are many other ways that insecticides can kill target pests: for example the botanical insecticides (pesticides derived from plant) rotenone is a stomach and contact poison. Herbicides fall in too many chemical groups. Some interfere with the normal function of plant cell membranes, other act on plant metabolism to cause abnormal growth, and still others inhabit the action of enzymes necessary to plant life. Some pesticides are selective. They act against a limited group of organisms because they affect some aspect of metabolism specific to a limited number of plant animal, or microbes. Any chemical can be toxic in high enough doses. However, an herbicide that interacts with an enzyme found only in planets is less likely to harm birds, other animals, and humans. Other pesticides are broad-spectrum, affecting a wider range of organisms and more likely to pose a danger to no target species. Fumigants are an example; the fumigants hydrogen cyanide and methyl bromide affect biochemical respiration in many species. A fumigant is often deliberately used to kill a variety of pests, those infesting the grain stored in an elevator or a greenhouse, for example. Fumigants are also used to sterilize soil or seeds. They are often gases that can penetrate an enclosed space to do the job required of them. The causes of pesticide pollution Pesticides are a source of pollution, affect land and water everywhere in particular. The trouble is massive and increasing. According to the USA geological survey in 1990, pesticide pollution has been found in most or every lakes, stream, lakes, municipals, and agricultures lands. Many other nations are affected badly as well in the world. As the rain off water wash the chemical products close by water source and most of the chemical products are pesticides as it have been use to enhance the growing in the farming fields and from horticultural land and house gardens, but the main source of exposure to pesticides for mainly people is all the way through diet In these days most new pesticide are with awareness regulated by government commandment in major countries in the world. As we could see that in Europe and UK, and the EPA in USA conducts studies and licence for pesticides to be used. However all this regulated laws to minimise the use of pesticides can not control what happen because when the grower open a particular product and spray it over his farm without reading the label on the product and follow the guidelines. Therefore accident will happens and can not be controlled. For the so toxic pesticides as most of the pesticides are toxic they are restricted to a licences and trained application, especially in USA it is infringement to apply any pesticides in any way that is not in agreement with label for that pesticides and it is a offence could end up the farmer in the jail and judge him that he been used the product intentionally. The toxic pesticides are off the record according to their toxicity in the majority countries in the world. Most sensitive pesticide poisonings result from disregarding the label route. So the most important advice for the ones that must use toxic pesticides is to read the label carefully and follow the instruction to the letter, and for anyone who is concerned about the toxic effect of toxic in the pesticides that been used in agriculture is to try and eat the organic foods and vegetable as they grow without toxic pesticides. And there are many strategies available to organic gardens and farms to be avoid attacks by pest. The effects of toxic pesticides on our foods and vegetables and any other effects on lands and our health for us and our children which is for sure become more and more crucial Behaviour and fate of pesticides in the environmental All types of pesticide made to be released in to the environment, and when we release a pesticide in to the environment many things happen to the pesticides. For example herbicides and insecticides are applied over large area of agriculture fields and forest, and farmers nay apply them a dozen times or more during the growing season, less than a half of the pesticides actually reach the insect, weed or other pests. Most become a pollutant. Sometimes a foggy or rainy weather prevents pesticides from being airborne away from the point of application, posing a problem to those exposed to the trapped pesticides. Most pesticides are applying to the crops by spraying then they drift by air from the point of application such as lands. The largest amount of the sprayed pesticides settle on to land and water close to the point of application, but the smaller amount swept higher in to the atmosphere with the winds, can be carried thousands of miles . Certain polychlorinated pesticides detected in wilderness lakes. In the United state and Canada are not used certain polychlorinated pesticides but still they have in the country lakes and they assume that have been blown from some other countries such as Mexico or Latin American. Once soil and water become contaminated with these present pesticides, they may remain so for many years, especially in the northern locations, where cold weather and lake of intense sunlight prevent them from degrading. However agriculture lands are major nonpoint sources of pesticides, fertilizers, eroded soil, and manure. Runoff from lands to which pesticides have been applied is responsible for most surface water contamination with pesticides. Occasionally what happen is advantageous. Such as, the escape of some herbicides into the agriculture roots ground region can give you improved weed control, but most the time releasing pesticides into the environment are risky and harmful, as not the whole applied chemical reach the target place, overflo ws can shift an herbicide away from objective weeds. The chemical is wasted, weed control is reduced, and there is more chance of damage other plants and polluting soil and water. Or some of the pesticide may drift downwind and outside of the future application site. Many procedure affect what happen to pesticides in the environment. These processes include breakdown, transfer, adsorption, and degradation. Transfer includes process that moves the pesticide away from the target place. These include leaching, volatilization, runoff, spray drift, chemical breakdown, absorption and removal of crops. In the below diagram we could see all the procedures when the pesticides release in to the environment. The fate of pesticide in soil Soil qualities affected by pesticides, because they reduce the biodiversity in the soil and kill the entire future pest with many other small organisms that do live in soil. Due to the pesticides action in soil the life will be killed off and the soil quality become poor. This has a knock on effect upon the retention of water, for the farmer particularly in the time of drought this become a serious problem and issues. In such time organic farmer found out to have yielded approximately 25-40% higher than conventional farm. Soil fertility could be affected in other ways too. When most active organisms killed off in soil, the complex interactions which result in good fertility crack down. As well known that our plants depend on millions of bacteria and fungis to pass nutrients to their rootlets, and when these circulations are disrupts plants turn out to be more dependent upon correct dose of chemical fertilisers at usual interval. The fantastically rich interactions in healthy soil can not be fully replicated. Therefore our nutrition and the soil are comprised, and will get large shape of vegetables and fruits, but very watery, which often lake taste and for sure they will contain pesticides residues.another most important factors influencing the action and biodegradability of pesticides in the soil is their attraction for adsorption by soil organic substance. Soil organic substance made of decomposed plant litter dead animals remains and roots and excreta, and they variable in both chemical and physical composition. It is also possesses a selection of a chemical functional groups like carboxyl, hydroxyl, pheonolic and amines which could interact with pesticides. Many pesticides molecules are non ionic and non polar and in general hydrophobic, organic substance provide significant site for their adsorption. Adsorption is the process a chemical movements from a liquid state to the solid state. Adsorptions of a pesticide onto organic matter make affect its behavior and destiny in the soil in a number of ways. It may make the pesticide physiologically motionless and more vulnerable to degradation by microbial achievement, and therefore less moveable in the soil and less level to defeat process such as leaching. In other situation, adsorption may improve mobility of the pesticide. In the soil clarification, dissolve organic substance or colloidal particulate substance can form complexes with most hydrophobic compounds, including pesticides, greatly increasing their mobility through the soil profile and therefore their vulnerability to leaching defeat. As on the soil surface, pesticides linked with organic substance are susceptible to soil erosion and the movement to water course as balanced load. This sediment may then be deposited and build up in streams and lakes where it may prove unsettling to the aquatic ecosystem and linked food chains. Soil erosion is in charge for the disappearance of many disqualified pesticides example aldrin and dieldrin in surface watercourse in the UK. The clay content of soils may also significantly control the fate of agricultural pesticides. Clay particles size less than two micrometer in particular alumina silicates minerals have two significant properties which explain their primary consequence in soil chemistry. They may have very large specific surface areas and hold a permanent negative electrical charge. This means they are of considerable importance in the adsorption of ionic and ionizable pesticides. Many of the triazine herbicides, for example, are weak bases in acid media and one of the amino groups may become protonated, therefore enhancing its adsorption by clays at low soil pH. Pesticides in surface and ground waters The potential of water to spread massive epidemics is a matter of public record. In the beginning of the 20th century typhoid fever and other enteric disease were major causes of death. Since about 1920, however, these enteric diseases have been contributed little to sickness and death in many developing countries. This remarkable record is a credit to water resource engineering. Water borne disease out breaks still occur from time to time but are usually the result of accidents commonly involving small or private supplies. Concern over water borne viral diseases is a result of increased water reuse by man intensifying the need to know more about enteric viruses. Specific needs of knowledge exist about trace amounts of some potentially toxic chemical or excessive amounts of some common minerals in drinking water. Many of the possible contaminants are organic compounds. These come from chemicals used as automotive fuel additives, insecticides, detergents, lubricants, and from many other types of industrial production. Toxicological effects of water borne organics have been observed principally in connection with the chlorinated hydrocarbons and organic phosphorus compounds use has pesticides these substances may enter the water from runoff, irrigation return flow, air drifting, and by direct application for the control of algae. Surface and ground water tend to persist pesticides for long period. Therefore the hazard from pesticides in water results both from direct effects, and from indirect effect because they may be concentrated biologically in mans food chain. Generally fish are more sensitive to pesticides and many serve as rough method for determining when chlorinated hydrocarbon pesticides contend of water is approaching a danger level. This needs to be established as a fact and care must be exercised to select fish of the proper sensitivity. The identification and qualification of pesticides compounds in water which have possible effects on human health pose a critical problem. Therefore under the Groundwater Regulations, you must have authorisation from the Environment Agency to dispose of pesticide washings on your land. Practical solutions for pesticide pollution Pesticides pollution is everywhere, in everything better living through pesticides has turned out to have a serious pollution downside. Pesticides pollution has become a big problem in many countries around the world. Although there are very strong laws been setup as pesticides pollution solution to prevent further pesticides pollution from taking place, but there is a lot of works is still to be done. The records from the environmental protection agency those around 41% of rivers, lakes, streams are not safe to fish to swim in due to the pesticides pollution in water and many other water pollution sources. Many laws in place that offer pesticides pollution but they are not always effectively in forces, and very simple way to have pesticides pollutions would be to enforce the rules that have been already set up. Additional pesticides solutions involve reducing the amount of manure and encouraging smarter agricultural practises by using a biodynamic. Also we could be more advertising to reduce the households pesticides and fertilizers to the minimums need of usage or could be stopping their use altogether. Individuals can do a lot to help prevent pesticides pollution at becomes a death sentence in the world and to aid in the pesticides pollution solution. Also we have to start buy and use organic food and green house hold cleaners and personal care items to prevent the run off of the chemical product into the ground water. Man-made pesticides are likely to remain an essential part of current agricultural put into practice for the probable future. However, there are many options for the minimization and abolition of their negative environmental impact. These options might best be thought of as forming a continuum. At one end of the continuum lie relatively high input, intensive farming systems with some technological or managerial modification to make the use of pesticides a little more benign. At the other end of the continuum, are more radical options such as the use of political mechanisms and the encouragement of alternative farming systems to significantly reduce or avoid the use of synthetic pesticide inputs. The options examined here range from the encouragement of good practice when using pesticides to various forms of non chemical pest and weed control. Pesticides pollution solution is very affordable to put into effect by stop using most the pesticides around our houses and yards, and destroying all the chemical product that have not been proven safe. Only use pharmaceuticals when absolutely necessary. Learn about natural cures and how important good nutrition, sleep, and low stress levels are to keeping you healthy and pharma free.

The Ancient Mayans Essay -- History Historical Essays

The Ancient Mayans "The Maya" in Across the Centuries gives a good overview of the Maya. However, the text fails to expand and several key issues such as the influence of the Olmecs, social structure, the relevance of sacrifices, Spain's influence on the history of the Maya, and how the Mayan civilization fell. By leaving out the aforementioned issues the Maya are given less recognition than they deserve. By glossing over the Maya the authors of Across the Centuries essentially teach children that the Maya ar not of crucial importance. Across the Centuries' inadequate "The Maya" not only teaches students to not care about other cultures, it denies them the knowledge of an ancient culture more than worthy of recognition. "The Maya" begins with a quote from John Lloyd Stephens, one of the first Europeans to come across the remnants of the Mayan civilization. The chapter then explains where the Maya lived and the conditions of their environment. The agricultural methods are then elaborated on, followed by a section devoted to priests and kings. Finally "the Maya" ends with Mayan achievements. The whole chapter consists of only six pages, a rather small amount of information for a culture of such importance. According to The Maya "whether or not one thinks of the Olmecs as the "mother culture" of Mesoamerica, the fact is that many other civilizations, including the Maya, were ultimately dependent on the Olmec achievement"(Coe 50). It is believed that the Olmec, a civilization that inhabited the Yucatan Peninsula before the Maya, is responsible for many of the Mayan achievements in mathematics, architecture, and astrology. Unfortunately, Across the Centuries only mentions the Olmecs in "the Maya" when referring to the... ...tory pertaining to dominant versus minority cultural history, a sad fact especially in this day and age. Unequal proportioning is clearly scene in Across the Centuries' "The Maya", which is only six pages long. Hopefully one day our children will have textbooks with the latest objective information, until then teachers will continue to modify their lessons to prevent this unequal historical proportioning. Works Cited Armento, Beverly and Nash, Gary and Salter, Chistopher and Wixon, Karen. Across the Centuries. Boston: Houghton Mifflin Company, 1991. Bently, Jerry and Ziegler, Herber. Traditions and Encounters: A Global Perspective on the Past.Boston: McGrawHill, 2000. Coe, Michael. The Maya. 6th edition. London: Thames and Hudson, 1999. Culbert, T. Patrick. The Lost Civilization: The Story of the Classic Maya. New York: Harper and Row, 1974.

A critical review of literature on the importance of social media in branding

1.0 Introduction The aim of this chapter is to provide a broad overview of both literature in social media and the intended research. It offers a platform that would enable the reader understand the need for this research and also provides a gist about recent developments both in the industry and in research circles with respect to social media branding. The rapid development of technology and the reach of such technologies at affordable costs have revolutionized the way businesses operate. The World Wide Web and the Internet are being used by millions of people today. These technologies have led to a paradigm shift in the way communication happens and most business reputation and presence in a market is more driven by ‘social media’. (Tuten, 2008) It can also be noted that the shift and focus on social media has been drastic and many businesses were caught off-guard. However, the use of social media has created opportunities for online marketers to be able to engage with customers that they wouldn’t otherwise be able to using traditional methods. This reach though has posed many challenges to businesses that started looking at social media like other traditional media like magazine or television thus causing more gaps rather than bringing them closer to the customers (Qualman, 2012). On the contrary it can be said that more and more retailers and business are becoming increasingly aware of the social media and are waiting to exploit the potential that social marketing offers (Olivas-lujan, 2013) 1.1 Background Spend on social media by the businesses are on the rise. Recent study by the IAB (Internet Advertising Bureau) shows that in the first half of 2014 in the UK alone, there has been a rise of 53% in the spend on social media by businesses with a total contribution of ?242.5 million (Somerville, 2014). Another study by IAB on FMGC sector consisting of more than 4500 survey responses and 800 interviews showed that 90% of the customers would use social media to refer the brands to peers, 4 in 5 customers would buy products that have good social media coverage and 83% would be willing to try products that are popular in social media (Anon, 2013). Similarly, a research conducted by Mass Relevance that provides social media curation platform to clients found that 59% of the consumers will more likely trust a brand that has presence in the social media and 64% of the consumers interviewed have already made purchases based on social media presence and reviews (Chaney, 2012). Appendix 1 shows t he social media advertising effects on consumers (Source: Neilsen Survey: Anon, 2012) 1.2 Motivation From the above, it can be understood that social media has a profound impact on the consumers’ choice of brands and that it is key to engage effectively with customers. There is a lot of literature that discusses about the social media impact on consumers, why businesses should engage with customers, exploiting social media to provide value add etc. The main aim of this research is to look into various key researches in this area and to provide a critical review on the literature. The critical review aims to see if: The problems are identified clearly The literature provides a balanced view There are gaps in the literature 1.3 Research Process The success of the research is admittedly determined by measuring the extent to which each of the research objectives is met. The following steps are followed during this research to ensure its success. These steps are as follows: Firstly, a background into the research and its motivations is given. Following this, the key literature in this area is thoroughly investigated. This is intended to ensure that all aspects of the research are identified and that the challenges or gaps in the current literature are clearly understood. Next, the literature is critically analysed to see if the problems are identified and if it provides a balanced view of the topic. It also looks into the research methodology to see if the methods used are consistent with the qualitative and quantitative methods and also checks for what has not been provided. Finally, this research concludes by providing a conclusion that is supported by evidence presented in the literature. It also makes recommendations where appropriate. In summary, this chapter has provided a brief overview of the research, addressed the key challenges or gaps in the literature and justified the need to conduct this research. This chapter has also set the background and motivations for the research in order to enable the reader to better understand the subsequent chapters. The central question for the research has addressed here, and the reader now also understands the problem statements that have led to this research. 2.0 Literature Review This research discusses about social media and its effect on branding and consumers. But what is social mediaThe term social media can be defined as â€Å" Many online tools that allow people with similar interests to share information, learn from others, or network in an open process. The information found on these sites is commonly referred to as ‘user-generated content’, which means anyone is able to post with minimal restrictions or oversight.†(Wilson, 2010) Drury (2007) discusses how marketers of various businesses can effectively engage in social media marketing. The paper gives a fairly comprehensive view on what social media is and the role of marketing in social media. It discusses about how social media can be monetised by the marketers. The paper lists out opportunities that can be tapped for commercial benefits and also emphasises on the mobile marketing strategy and describes the success criteria for measuring success. The paper however has the follow ing drawbacks: It is very much general and has no qualitative or quantitative measures to define the success criteria. It gives a good overall picture but it would have been better if the context of the paper was more towards assessing the impact or the Return on Investment (ROI) of a specific sector or business. It lacks specific examples and also does not mention any strategy for implementation or even list challenges that organisations face while implementing good strategies for social media marketing. Michaelidou et al (2011) in their research discuss about social media marketing’s impact on small and medium B2B brands. They discuss in detail the adaption of social media networking as a marketing platform to be able to achieve the brand objectives and also the perceptions around the barriers of using social marketing networks. The research paper makes use of email surveys to understand the usage of social media by small and medium scale businesses that operate in the UK a nd the main drivers that motivate SMEs to adapt to the new channel of marketing. It clearly states the motivation of the research, giving appropriate background to the research and the method used for the research is depicted concisely. The research analyses the findings from the email survey and discusses the methods used for analysis. It provides a broad range of information and also clearly identifies the shortcomings in the business implementation of social media networking practices. It discusses how these pitfalls can be overcome and provides details for further improvement areas and scope for additional research in the future. The drawbacks of the paper are: Sample size: The sample size of the survey could have been more and also various other methods for obtaining the review could have been used. This would have ensured that the B2B base was thoroughly covered. Focus: The focus is on B2B businesses alone. It would have been interesting to see the results if the research was extended to B2C as well for small and medium scale enterprises. Some researches focus specifically on skills gap in digital marketing within specific industries. One such research concentrates on the communications industry (Royle and Laing, 2014). The research discusses the need for having the necessary skills in digital marketing arena and stresses on the growth and popularity of digital/social media marketing. The research explores the various gaps in the industry for digital marketing with a specific emphasis to communications sector and provides a best practice guide for the industry. It details the challenges that organisations face while implementing social media marketing and discusses the need to have evaluation criteria and metrics to critically analyse the success of social marketing strategies and campaigns within organisations. The paper talks about the key challenges that businesses face while trying to merge traditional marketing practices with that of social marketin g. The rationale for the research is clearly mentioned and the literature review is comprehensive. The conceptual framework is clearly detailed and the methodology used for developing the framework is precise. The research makes use of focus groups and interviews to be able to gauge the skill gap in the industry. The drawbacks of this research are: Limited sample size: The research could have used more samples to be able to analyse effectively the findings. Given that the research has already narrowed down by industry, it would have been good to get a more detailed view of the industry and a larger sample would have facilitated this. A study by Harvard Business Review (Edelman, 2010) discusses how the internet and the social marketing has changed not only the way businesses operate but also how consumers choose their products. It takes the reader through the funnel metaphor which was earlier being used by marketers to understand how consumers choose their products and how this has m oved to a more open-ended approach whereby consumers no longer follow a methodical approach of selecting products. It stresses how important it is for brands to be able to connect with the consumers and studied the consumers’ decisions across five different industries namely automobiles, skincare, insurance, mobile telecommunications and electronics in three different continents. Based on the results of the study, it proposed a four-stage model that focuses on today’s consumers using social media for advocating products and also purchasing based on the reviews and advocacy received. The research takes the reader through the entire customer journey and tells the businesses what it should not focus its energy and resources on. Providing statistical information about various surveys enables the businesses to identify the key areas that it should concentrate on to be able to build a good brand image online. Though the research is comprehensive it lacks in the following: Fr amework: It does not suggest what needs to be done and a framework for implementing those. The key focus is on what not to be done and it leaves it to the businesses to work on the best strategy. Sample size and analysis: The research does not disclose the sample size or indicate clearly the analysis method used to come to the conclusion. This section worked on identifying key research in the literature and also provided a critical review of each of the researches identified. 3.0 Conclusion Though there is a lot of literature on various aspects including but not limited to effects of social media on small and medium scale enterprises, identification of skill gaps in social media with specific emphasis to certain industries, general study on implementation challenges, perception of social media on businesses, barriers to adaptation of social media by businesses etc. it can be found that there is not much literature that specifically talks about a common framework for adapting to social media marketing along with the challenges that businesses might face and the evaluation criteria. Similarly while most of these researches make use of one or more methods for data collection, it is not very comprehensive. There is a gap in the current literature in terms of data collected from a wide range of sources using a bigger sample set. Given that technology has enabled a higher reach to customers, it would be good to get a larger sample to be able to effectively analyse the results . In many cases, the limitations of the research scope could be worked on to be able to get more information on the above mentioned areas. In short, it can be said that the social media marketing and the research around it are yet to attain the maturity level and there is a lot of scope for research that would aid businesses to effectively handle and manage social media marketing concerns and overcome challenges in a seamless and stress-free manner. 4.0 References Tuten, 2008: Advertising 2.0: Social Media Marketing in a Web 2.0 world, Greenwood publishing group. Qualman, 2012: Socialnomics: How social media transforms the way we live and do business, John Wiley & Sons Livas-Lujan, 2013: Social Media in Strategic Marketing, Emerald Group publishing limited Somerville, 2014: 18 Digital Marketing Trends you may not have heard about, The Fresh Egg blog accessed at: http://www.freshegg.co.uk/blog/18-digital-marketing-trends-for-2014 Anon, 2013: IAB Social Media Effectiveness Research, IAB UK accessed at: http://www.iabuk.net/research/library/iab-social-media-effectiveness-research Chaney, 2012: Brands should use social media to engage consumers, amplify messages and promote trust, Digital intelligence today accessed at: http://digitalintelligencetoday.com/brands-should-use-social-media-to-engage-consumers-amplify-messages-and-promote-trust-survey-says/ Anon, 2012: State of the Media, The social media report, Neilsen Wilson, 2010: Social Media and Small Business Marketing, University Business Printing and press, USA Drury, 2007: Opinion Piece: Social Media: Should marketers engage and how can it be done effectively?, Journal of Direct, Data and Digital Marketing Practice Michaelidou et al, 2011: Usage, Barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands, Elsevier Royle and Liang, 2014: The digital marketing skills gap: Developing a digital marketer model for communication industries, Elsevier Edelman, 2010: Branding in the digital age: You’re spending your money in all the wrong places, Harvard Business Review

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